GUUD
Brand launch and hybrid production for GUUD: an entire content universe bringing wellness into everyday life
GUUD is a wellness app. We supported its launch with branding, audiovisual production for its products and avatars for exercise tutorials. An extensive ecosystem of films and tutorials combining live action, 3D animation, AI and post-production under one creative direction.
A brand ready to launch
We supported GUUD’s launch with a brand identity and audiovisual language connecting wellness, people and their everyday routines.
Wellness in everyday life
Live-action production introducing GUUD’s world through people, routines and everyday situations that bring the app closer to its audience.
Product stories
We created audiovisual content for GUUD’s products, combining live action, talent and brand graphics for its launch and communications.
Avatars that teach through movement
We developed avatars and 3D animation for the app’s exercise tutorials. The sequences show movements and highlight body areas, within a hybrid workflow combining live action, 3D, AI and post-production as each piece requires.
