TERZA

TERZA2025–2026
Photography / Video Production

Product photography, AI-generated settings and short videos for TERZA’s finish collections

Audiovisual production case study

We started with photographs of the materials, developed AI-generated settings and brought them into motion. A process connecting product detail with its possibilities within a space.

From product to setting

Real photographs of textures and finishes as the starting point for AI-generated settings

Original photograph of the Bilbao SPC Essential Oak finish — Product photography

AI setting for Bilbao SPC Essential Oak flooring — AI-generated setting

Original detail photograph of the Pistache wall panel — Product photography

AI setting showing Pistache wall panels in a pediatric reception — AI-generated setting

Original product photograph of a TERZA green wall panel — Product photography

AI terrace setting featuring a green wall — AI-generated setting

Original photograph of TERZA Palm Beach artificial grass — Product photography

AI garden setting featuring Palm Beach artificial grass and cabanas — AI-generated setting

AI bedroom setting featuring Natural wall panels

AI setting featuring Walnut flooring beside a pool

AI living room setting featuring Teak wall panels

AI living room setting featuring Napoli Herringbone flooring

In motion, too

The settings become short videos that move through each space and highlight the finishes

Behind the scenes

Set preparation, material handling and lighting adjustments to photograph each product’s textures and finishes