Brand launch and hybrid production for GUUD: an entire content universe bringing wellness into everyday life
Client
GUUD
Deliverables
Brand Launch / Hybrid Production / 3D + AI
A brand ready to launch
We supported GUUD’s launch with a brand identity and audiovisual language connecting wellness, people and their everyday routines.
Wellness in everyday life
Live-action production introducing GUUD’s world through people, routines and everyday situations that bring the app closer to its audience.
Product stories
We created audiovisual content for GUUD’s products, combining live action, talent and brand graphics for its launch and communications.
Avatars that teach through movement
We developed avatars and 3D animation for the app’s exercise tutorials. The sequences show movements and highlight body areas, within a hybrid workflow combining live action, 3D, AI and post-production as each piece requires.
Deliverables
Brand launch
Audiovisual product production
Avatars for exercise tutorials
Hybrid production: live action, 3D + AI
Challenge
Introduce a new wellness app and connect its brand, products and exercise content.
Approach
Brand launch support and a hybrid production combining live action, product content and 3D avatars for exercise tutorials.
Work
Launch pieces, product videos and avatar visuals explaining exercises within the app.
